The camera was never sacred. The idea was.

Every generation finds new ways to turn imagination into reality. Writing. The printing press. Photography. Film. The internet. Each changes what we can make and who gets to make it. I see generative AI as the beginning of another shift.

To me, AI is a new creative medium. Like digital filmmaking before it, it will change how stories are imagined, made, and experienced. Cameras, sets, and locations will remain powerful ways to create. But increasingly, I believe they’ll become choices we make for the idea, rather than requirements for bringing it to life.

That’s exciting.

The possibility of an individual or a small team making something that once required an enormous production operation opens up room for more voices, stranger ideas, and work that might never have made it through the usual process.

As more people gain access to the means of making things, taste and judgment matter even more. Knowing what’s worth making. Recognizing when something connects. Understanding what to keep, what to question, and when to start again.

That curiosity has shaped my career.

I entered USC’s School of Cinematic Arts in 2004, as filmmaking was shifting from film to digital. Soon after, YouTube began changing who could tell stories and find an audience. Since then, my work has taken me through Grey, DDB, Omnicom Studios, and now Accenture Song, where I help lead integrated production for OpenAI and Intel.

My work with Intel spans brand, product, and technology storytelling, translating complex ideas in AI, semiconductors, and advanced computing into stories that connect with people.

Working with companies shaping these technologies has made my interest in the future of production very tangible. We’re helping rewrite the playbook as we go, questioning familiar processes and exploring what new approaches make possible.

How should we build a team? Where does technology help? What deserves more human attention?

Those are the questions I want to keep working on. I’m interested in how AI, and whatever follows it, can give people more room to imagine and better ways to bring those ideas into the world.

Every medium is temporary.

Human imagination isn’t.