I’m a creator at heart, fueled by the thrill of crafting short-form content that grabs attention and gets people talking. My journey began as a kid, making wacky parodies of popular ads and movies on a trusty VHS camcorder, much to my family's amusement. After winning a few awards in high school, I headed to Los Angeles and enrolled in USC’s School of Cinematic Arts in 2004. That’s when I truly learned the power of agility in production, just as we were transitioning from film to digital cameras and YouTube was beginning to explode. This early exposure to the digital shift taught me how to balance big, bold ideas with cost-efficiency—delivering impactful, high-quality content without Hollywood’s hefty price tag or slow-moving systems.

After school, I co-founded WinterGass with Kyle Gass from Tenacious D, diving into a range of creative projects and occasionally collaborating with The Barbarian Group in the early days of digital platforms. My next stop was Grey, where I produced dynamic spots, quick roughs, and lively social media videos for big-name brands. At DDB New York, I helped launch their in-house production offering and was later promoted to a leadership role at DDB North America. I oversaw multiple offices, all while making sure the production process was as seamless and fun as it was efficient. Then, as Omnicom brought everything under one roof, I helped the team craft a global strategy for delivering exceptional, scalable content.

I’m a firm believer that production should be as flexible and creative as the ideas we bring to life. Like the YouTubers who’ve built their own independent studios, I think we should break free from rigid structures and approach every project with the mindset of a creator. Production isn’t just about logistics; it’s about transforming visions into something real and resonant. I love bringing production into the creative process from the start, making sure every campaign is bold, efficient, and meaningful. Leading with optimism and a sense of fun, I focus on empowering my teams, showing them their worth, and creating an environment where collaboration feels like a shared privilege. Whether it's crafting the perfect pitch or diving into the messiness of collaboration, I’m all about making the process enjoyable and inspiring, championing creativity, diversity, and radical teamwork along the way.